ALPENGLOW SPORTS LAUNCHES INAUGURAL HUMAN POWERED
“LAKE TAHOE BACKCOUNTRY VERTICAL COMPETITION”
Tahoe City, Calif: Alpenglow Sports, North Lake Tahoe’s premier backcountry ski and outdoor retailer for more than 30 years, has partnered with industry-leading outdoor manufacturers Black Diamond, Dynafit North America, Patagonia, and Marmot to create an unprecedented challenge for the region’s backcountry skiing community.
“Tahoe’s consistently deep snowpack, long spring season and copious bluebird powder days have spawned a tremendously motivated backcountry user group that cumulatively, put in an astounding amount of human powered vertical each winter,” says Alpenglow Sports general manager Brendan Madigan, who with challenge co-creator Jeff Dostie, another admitted backcountry powder addict, logs more than half a million vertical feet each season. “Our goal is track that data and use it to unite and inspire the entire backcountry skiing community.”
This free, “earn-your-turns” event will be characterized by a simple on-line format at www.TahoeVertical.com, where participants can enter their daily vertical feet collected on skis, snowboard, and snowshoe or simply hiking. The challenge will collect data from all participants from Dec. 10, 2010 through May 1, 2011.
The inaugural 2010/11 “Lake Tahoe Backcountry Vertical Competition” will award grand prizes from Black Diamond, Dynafit North America, Patagonia and Marmot to the top three men and women, as well as display daily updates on the overall vertical feet collected by the community throughout the season.
As Lake Tahoe’s original backcountry ski shop, Alpenglow Sports seeks to encourage human-powered backcountry skiing and riding in Lake Tahoe’s world-class terrain while creating a shared forum that is both fun and inspiring. Backcountry users of all levels are encouraged to participate, from professionals to weekend warriors. Weekly raffles will also be held for all participants. The contest will rely solely on honest and accurate data entry from all participants, false entries and exaggerations will not be accepted.