Ever wonder where that piece of clothing you just bought came from? I mean really came from, not just what the label says. Well Icebreaker, not only known for their ever popular wool clothing, but for being environmentally conscious and concerned about animal welfare, added a bit of fun to their products. It’s called the Baacode (yes, baa as in the bleeting of a sheep!). Icebreaker began this program back in August of 2008 so it’s nothing new however a pretty cool reminder.
I believe every garment Icebreaker has made post August 2008 you’ll find a label that has the Baacode on it. So go run and grab some Icebreaker merino wool long underwear you’ve got or check out the label on the one your wearing and see if you can find the Baacode on them. Next click HERE to go to the Icebreaker webpage where you can enter your Baacode. If you’ve haven’t got any Icebreaker wool you can still check out Baacode, they have a demo you can run through also.
What you’ll find out is the actual farm where the fibres from your garment came from. You’ll meet the farmers that raised them, see the geographic area they’re from, and you can follow the steps through the supply chain it followed until it arrived in your hands. Most companies can’t present that to their customers and some may not want to for fear of exposing practices they’d prefer not to be associated with!
It was nice to see some more normal photos also on the Icebreaker site. The catalog and some of the photos on their site are kind of creepy!